Most Digital Marketing Experts I know get their start in the marketing field by building and designing websites first. In fact, most technology company founders start with web design, especially using WordPress. (Think Basecamp). But where did they learn all of their other outlying skills? How did they go from building a simple website togrossing approximately $120 million dollars in revenue every year? The answer is simple.
They learned how to sift through the digital marketing landscape noise.
There are so many opinions on the internet and so much content. It’s hard to make sense of it all. How do you consume all of this content? How many blogs should you read? Most importantly, who do you trust? I’m going to help you with that.
In this article, you’re going to learn three things:
How to identify your digital marketing vertical
How to find trusted sources
Best tools in 2019 to help you consume and retain online information
But first, I digress.
I’ve always loved counter-culture. I’ve been part of it for decades, tearing down and building up facets of it within myself along life’s journey. I’m kind of a redneck-hippie. In my early years of digital marketing (circa 2009), I used to conjure up ideas in my head that somehow I would become a sell-out for being a loyal follower of major, digital technology brands. Companies like Moz (back then it was still SEOmoz)
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